After the world didn’t go up in flames in 2012, we figured it would be a good time to freshen up our look.
2013 was time to clean up our brand image, we chopped the hair, trimmed the beard and washed away the onion scent, but our issues remain the same. Choosing a new logo for PROGRESS was necessary and exciting for the art/design geek that I am. The business has evolved quite a bit from the basement beginnings in the birthplace of the Republican Party. The designs have grown and PROGRESS has connected with thousands of great people of various backgrounds, cultures, and ages. While we continue to target a youthful and politically aware market, many of our own friends have aged into young parents. The PROGRESS brand has matured in similar ways. While some of our newer designs have a noticeably more positive tilt, our mission remains the same and our design intricacies continue. The issues that we address will continue to be varied and our visual political sarcasm will not be erased.
With plans to re-design the PROGRESS website, we expanded the initial project and started fresh, first re-designing the Progress logo. The original Progress logo was inspired by the art of X-Large as inspired by Solidarno. After 8 years, it was time to freshen up our identity and prepare us for our future with you. Our logo design process consisted of research, exploration, design, and development. While we love many of the hand-drawn scripts and monograms we want our brand to live beyond the mainstream trends, creating a simple and recognizable logo with longevity and timeless appeal. In the words of Planet Propaganda, we attempted to simplify and amplify the brand identity. We worked with a small group of loyal customers & designers and we appreciate their participation in our creative process. Here is our new logo and below you can see the top 25, the instant runoff voting results and the winner…
Our favorite 25 logo version took on each other in a head on battle. A4 is the big winner.
Here are the brand logos that we explored in our branding project.